The Banco de España Blog turns 100. What changes now with AI?

The 100th post on the Banco de España Blog, signed by its editors Enrique Alberola and Carmen Melcón de Giles. It takes stock of just over three years of outreach and attributes the drop in visits over the past year and a half to the rise of artificial intelligence in how people search for information. It argues that an institutional blog is still needed because it provides context, rigour and accountable authorship, and announces a new editorial team.

Key points

• 100 posts since September 2023, by 186 different authors, close to half of them women.
• Almost 180,000 users and around 400,000 views; about 3,500 views per post on average, close to 90% in Spanish.
• The most viewed post is the one on the Draghi Report (over 28,000 views); the one with the strongest initial impact explains which ECB rate affects mortgages.
• Monthly views fell from over 20,000 to below 10,000 over the past year and a half; the authors link this to AI assistants and AI answers in search engines.
• They cite a 70% rise in monthly visits to AI platforms over the past year and note that over 40% of Google searches in the US trigger AI Overview.

Who is affected

Institutional outreach and central bank communication with the public; no effects for institutions.

Plain-language version

Summary produced with artificial intelligence from the official publication. It may contain errors: always check the original document.